Behind the Scenes: Creating DKNY Summer Imagery
Summer campaigns are all about capturing freshness, energy, and style—and for DKNY’s Summer imagery, we wanted to go beyond the expected. To bring the concept to life, our team not only handled the photography but also built the props in-house, following DKNY’s creative direction every step of the way.
Bringing Vision Into Reality
When DKNY shared their vision for this summer collection, it was clear the props would play a major role in setting the mood. Instead of outsourcing, we crafted each piece in-house—ensuring the look was authentic, perfectly scaled, and tailored to the client’s needs. This hands-on approach gave us complete control over the final look while keeping the creative process seamless.
The Process
Collaboration – We worked closely with DKNY’s team to refine concepts, mood boards, and design references.
In-House Craftsmanship – Our studio built custom props that matched the brand’s aesthetic and summer vibe, from textures and colors to finishing details.
Seamless Integration – By designing props with photography in mind, we ensured that every element would translate beautifully on camera.
Why It Matters
Props aren’t just background—they’re storytelling tools. For DKNY, these elements set the tone for a collection that feels bold, fresh, and distinctly on-brand. By creating them in-house, we delivered both precision and creativity, resulting in images that feel cohesive and elevated.
The Final Result
The campaign imagery reflects everything DKNY envisioned: summer energy, effortless style, and a bold fashion statement. Every prop, every detail, and every shot was carefully crafted to celebrate the brand’s vision and connect with their audience.
👉 Looking to bring your next campaign to life? Our team specializes not only in photography but in building the custom elements that make your imagery stand out.
